Post by account_disabled on Feb 13, 2024 7:49:15 GMT
RTICLES AND CASES The coronavirus has hit small and medium-sized businesses: due to self-isolation, the demand for goods and services is falling. To save budgets, advertisers redistribute them from media to performance channels. This decision seems logical in a crisis situation: you can quickly process a hot request and increase sales. In fact, display advertising cannot be stopped: according to the COVID- Barometer , consumers are worried about the coronavirus situation and are looking for support from brands.
Even the lifting of the self-isolation regime will Costa Rica Email List not immediately they will be more careful and more sensitive to the tone and content of advertising messages. Stopping media advertising can cause a brand to get lost among its competitors. The good news is that in such circumstances there is an opportunity to strengthen your brand image and secure lucrative placements.
We tell you how best to launch media campaigns in crisis conditions using the example of the pandemic situation. Rebuild communication If society is concerned, media advertising needs to convey a socially responsible message. So, in the situation with COVID- , it was important to encourage consumers to stay home safely tayhome) and through this appeal to try to sell goods and services.
Even the lifting of the self-isolation regime will Costa Rica Email List not immediately they will be more careful and more sensitive to the tone and content of advertising messages. Stopping media advertising can cause a brand to get lost among its competitors. The good news is that in such circumstances there is an opportunity to strengthen your brand image and secure lucrative placements.
We tell you how best to launch media campaigns in crisis conditions using the example of the pandemic situation. Rebuild communication If society is concerned, media advertising needs to convey a socially responsible message. So, in the situation with COVID- , it was important to encourage consumers to stay home safely tayhome) and through this appeal to try to sell goods and services.