Post by account_disabled on Nov 25, 2023 4:31:54 GMT
Usually, when doctors and prescribers find themselves carrying out in-depth research before proposing a treatment to a patient, they prefer to obtain information through content published directly by the manufacturing companies, rather than from third-party websites. This happens above all because these professionals are afraid of coming across unreliable sources that convey partial or incorrect information . However, they could be persuaded with improvements in website navigability and reachability, as well as fresher and more relevant content. How to improve sales in the pharmaceutical and parapharmaceutical sectors, thanks to mobile traffic Why does the health industry love animations and infographics.
Animation and infographics have played a fundamental role in pharmaceutical and parapharmaceutical marketing for many years. Industry companies use animations and illustrations for ads, educational videos, case studies and presentations, and to effectively communicate the benefits of their products. But why is animation the pharmaceutical industry's favorite visual medium? Audiences Web Development Services want short, digestible content Doctors and opinion leaders are often too busy to sit down and read content about the latest healthcare innovations. Animations and infographics allow these companies to present their research and latest products in a concise but informative form , giving their target audience short, easily digestible content.
The statistics agree: according to the 2015 Content Preferences Survey carried out by Demand Gen Report, 74% of buyers said they have less time to view content than they had a year ago, and 91% prefer to enjoy visual and interactive content accessible on request. Viewers prefer prescriptive content The 2015 Content preferences Survey also reveals that 92% of audiences want prescriptive content. The most requested types of animation are: Instructions for use, videos for the correct use of drugs and parapharmaceutical. Animated videos on drugs and parapharmaceutical that show the research and development phase Scientific visualizations demonstrating the interaction between.
Animation and infographics have played a fundamental role in pharmaceutical and parapharmaceutical marketing for many years. Industry companies use animations and illustrations for ads, educational videos, case studies and presentations, and to effectively communicate the benefits of their products. But why is animation the pharmaceutical industry's favorite visual medium? Audiences Web Development Services want short, digestible content Doctors and opinion leaders are often too busy to sit down and read content about the latest healthcare innovations. Animations and infographics allow these companies to present their research and latest products in a concise but informative form , giving their target audience short, easily digestible content.
The statistics agree: according to the 2015 Content Preferences Survey carried out by Demand Gen Report, 74% of buyers said they have less time to view content than they had a year ago, and 91% prefer to enjoy visual and interactive content accessible on request. Viewers prefer prescriptive content The 2015 Content preferences Survey also reveals that 92% of audiences want prescriptive content. The most requested types of animation are: Instructions for use, videos for the correct use of drugs and parapharmaceutical. Animated videos on drugs and parapharmaceutical that show the research and development phase Scientific visualizations demonstrating the interaction between.