Post by account_disabled on Oct 26, 2023 3:48:10 GMT
Whenever we talk about growth hacking , it becomes inevitable to address all these topics. Why? Why don't we tell you how to do growth hacking, but we're always there talking about Buyer Personas & co.? In truth, and this is where I want to make things clear, analyzing everything is already growth hacking . At least part of it. Let's take a practical and quite stupid example on my e-commerce site, I have few people who convert. But the traffic is high, so there is something on the site that isn't working. Things? Eh, good question. I start to imagine what all the problems a user might encounter I don't know, registration, payment.
The cart, all the buttons in the right place but then at a certain point I run photo editing servies out of ideas. Because these are my perceptions of my site. But my ideas count just as much when it's my customers who have to buy. So the first thing that comes to mind is to hear their opinion on the site. Then maybe I do some UX or user experience tests and collect their impressions. Then while I'm at it I ask him about my brand, my products, my competitors.
Then at this point I ask him when he started thinking about wanting to buy my product and I start to design his purchasing path, so that I can intercept them even in the moment of preliminary search for information for example. Then I ask them what messages they are most sensitive to, so I understand what tone of voice to use. And I'll stop here because the example as mentioned is stupid. If he had been less stupid I would have continued because the data to be collected is countless. This, then, is the difference between my imagination and the real world.
The cart, all the buttons in the right place but then at a certain point I run photo editing servies out of ideas. Because these are my perceptions of my site. But my ideas count just as much when it's my customers who have to buy. So the first thing that comes to mind is to hear their opinion on the site. Then maybe I do some UX or user experience tests and collect their impressions. Then while I'm at it I ask him about my brand, my products, my competitors.
Then at this point I ask him when he started thinking about wanting to buy my product and I start to design his purchasing path, so that I can intercept them even in the moment of preliminary search for information for example. Then I ask them what messages they are most sensitive to, so I understand what tone of voice to use. And I'll stop here because the example as mentioned is stupid. If he had been less stupid I would have continued because the data to be collected is countless. This, then, is the difference between my imagination and the real world.