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Post by account_disabled on Aug 30, 2023 10:41:53 GMT
As a case study, let's examine impulse buying behavior on e-commerce platforms. In the digital age, online shopping has become popular, and psychological factors also influence purchasing decisions on these platforms. A researcher conducted an online survey involving various age groups and backgrounds. The results reveal that sudden discount offers are one of the strongest factors triggering impulse Russia Mobile Number List purchases. Time-limited special offers often encourage consumers to buy products without much thought. In addition, the convenience of online shopping also plays an important role. A simple interface, relevant product recommendations, and a fast checkout process make it easy for consumers to make impulse purchases. Impulse buying behavior is a clear example of how psychological factors can influence consumption decisions. Emotions, immediate drives, product visualization, and social factors all play a role in shaping this buying behavior. With a better understanding of these factors, companies can design more effective marketing strategies, while consumers can be more aware of the reasons behind their impulsive decisions, helping them make wiser decisions in their shopping.
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